The performance sportswear label for professionals was launched in 2019 by Mumbai-based Tanveer Daswani

"They've all expressed improved ability, reduced fatigue and quicker recovery time-something we could all use and benefit from, Our clothing is infused with bio-mermaid minerals that rap the energy we lose naturally (45 percent of our total energy is wasted) and replenishes it back to our body. Our designs can be used during sport and training sessions, as well as for liesure and sleep, for quicker recovery and less fatigure. And we work with professionals, including IPL players, the pro Kabaddi league, and raked tennis players".